About WendyB 2018-05-10T08:39:14+00:00


  • I'm a software nerd! Over the years, I've tested hundreds of client management, business management, marketing, and project-based software systems. To say that I'm an “app collector” is a bit of an understatement. Being an OCD software tester which is one of my super powers!

  • I named my son Carson after the legendary Johnny Carson.

  • In the mid-90s, I was the executive assistant to the best-selling author and spiritual guru, Marianne Williamson.

  • I collect domain names!  Each time I have a “good idea”, I purchase the domain name for it because HEY – you never know!

  • (This one is probably the weirdest) I know all the lyrics to the Broadway Musical, A Chorus Line.


For more than 17+ years I’ve helped tech companies, small business owners, and service-based professionals build business success!

I'm a trained Coach through MentorCoach with a background in small business management and marketing. I personally follow the philosophies of Co-Active Coaching combined with The Go-Giver and The Success Principles.

I'm here today to serve you through my combination of business systems training integrated with my signature SIMPLIFIED SUCCESS SYSTEM©.

I coach and train you to:
1) Effectively run and manage your business with simplified systems, and
2) Escape business overwhelm so that you can focus on serving your clients successfully


In early 1999, I joined an ecommerce tech startup as Director of Production.
I was immediately bitten by the SaaS bug and online marketing. It was around the time that ecommerce was picking up momentum, and EVERYONE wanted to sell something online. I manage the client relationships during and post web-development, and a team of young, brilliant programmers.

I quickly realized my passion for helping people understand that simply opening an online store wasn't going to bring the masses. After all, this wasn't “if you build it, they will come” Field of Dreams. I was passionate about helping them see the whole picture – marketing, online ecommerce, and customer attraction and customer satisfaction.

In 2001, I left the ecommerce company to follow my passion. I built a very successful online marketing and web consultancy with a mission was to help small businesses that were venturing into ecommerce create a cohesive, integrated marketing, website and ecommerce presence. IT WAS AWESOME!


In 2013, I scaled back on my private clients and accepted a full-time position as Director of Marketing for a small high-tech company. TIn 2015, I made a jump to an enterprise-sized tech company – an offer I thought I couldn't refuse. WOW – what a learning experience! This turned out to be one of the best and worst career choices of my life. This was a company in turmoil, and after a variety of spin-off to merger/acquisition, I was laid-off in February 2017.

HERE'S THE THING: I would have never left this job. A job that I was bored to death in. A job that gave me no creative freedom.

On the day of the lay-offs, I remember thinking, “oh no – what happens to me if I'm still sitting at my desk at 4pm.”
I was more afraid to be “stuck there” than be laid off! 

Turns out, that lay-off  – that entire corporate experience – helped me create BUILD SUCCESS WITH WENDY! Finding my true purpose by helping people work through their business overwhelm so that they can build their own simplified success was exactly what I'm meant to be doing!


Over the past 17+ years, I've worked with a wide variety of clients including solo entrepreneurs, best-selling authors and personal development experts, life coaches, high-tech companies, celebrities, and C-level executives.

This rich experience has given me real-life training that I'm going to share with you!

So if you're ready to tap into your own success, I can help you. We're going to have so much fun together!

“If it doesn't challenge you, it doesn't change you.”
— Fred Devito