ABOUT ME

About Wendy2019-03-04T11:17:03-07:00

My Story

Up and down and back again…
There are so many amazing bits and pieces of my entrepreneurial journey that I want to share with you!

But for the sake of brevity, I'll share the relevant parts that will give you insight into how I came by my experience, and why it should matter to you.

First of all, if you're reading this page, most likely you're interested in my Systems & Strategies Business Mentoring. Maybe you're wondering why, with so many awesome business coaches and systems folks out there,  you should choose me. FAIR ENOUGH. I love to do my homework too, and I'm going to tell you why…

Let's start in my mid-20s…
I was working for a best-selling spiritual author as her executive assistant. (There was no such thing as virtual assistants back then.) She was at the top of her career and I was her office and travel manager. I was organizing events for her and Grammy-award winning musicians, setting up calls and travel schedules with other well-known “spiritual and relationship gurus” of the time, and managing her schedule.

It was an amazing job but also came with a price… a deep level of stress that exacerbated my lifelong anxiety.

After a full year, I couldn't take in longer. I found myself in my mid-20s having a nervous breakdown.
I couldn't leave my house. I could barely get to the grocery store (and there was no such thing as Amazon Prime).

But I still needed to support myself, I purchased one of the first Apple all-in-one computers (pre-iMac) and Quickbooks and started a bookkeeping service.

And just like – I became an entrepreneur. And I loved it!

The more systems and strategies I put in place to manage my anxiety and my business, the better I felt.
As I helped more and more clients get their bookkeeping and business systems in line, the better I felt.

I began to realize that all through my life, creating little systems and strategies had always helped me manage my anxiety.

Eventually, I joined an early ecommerce tech startup as Director of Production.
And after a couple of years, I realized that my website development and marketing expertise was needed by more people than I could reach at the startup, so once again, I ventured into entrepreneurship and built a 6-figure web and marketing consultancy.

As time passed, I was asked to join a few multi-million dollar tech companies and learned even more about online marketing and business management.

Now, more than 18 years since my first entrepreneurial business, through several successful and not-so-successful adventures, working with client to help them create systems and strategies that help their businesses grow is still the thing I love most!

Fun Facts

  • I named my son, Carson, after the legendary Johnny Carson. (He's the cutie in the picture with me.)

  • I was once the executive assistant to a #1 best-selling spiritual author.

  • I have a BIG fridge magnet collection! Friends and family add to my collection from all over the world.

  • I know all the lyrics to the Broadway Musical, A Chorus Line.

  • I'm a systems and software nerd! I've tested hundreds tools and software programs.

“If it doesn't challenge you, it doesn't change you.”

— Fred Devito